There is no denying that NPR has spent the better part of 2011, consciously working to rack up some old-fashioned cool points. One notable example, being the rise in caliber of quality for artists they have chosen for their “First Listens” as of late. Simply put, their strategy has been the comparable equal to most this year, as in similar format, NPR has worked for some extra broadcast radio ‘Klout’ per say
However, NPR 25 year props to Def Jam, “The Mix”, feels contrived, coming across more as a “A Stretch”. Then again, let’s not forget that it is free, and that in the end; hey it is NPR. Sure, I will crank it up, who doesn’t like Def Jam anyway?
The Mix: 25 Years Of Def Jam Recordings
You know the little story of Def Jam Recordings, started way back in history by Rick Rubin and Russell Simmons. What you may not know, unless you lived outside of New York (like me), is how instrumental it was in bringing hip-hop to the masses. A new glossy coffee-table book, Def Jam Recordings: The First 25 Years of the Last Great Record Label, reveals that aspect of the label’s legacy in vivid detail.
Now, here’s a little story I’ve got to tell
About a record label you know so well
It started way back in history
With Rick and Russell in an NYU dormitory
Artists In This Mix
3rd Bass • Beanie Sigel • The Beastie Boys • Boss • Cam’ron • Diplomats • DMX • Downtown Science • EPMD • Erick Sermon • Fabolous • Foxy Brown • Freeway • Ghostface Killah • Hollis Crew • Ja Rule • Jay-Z • Kanye West • LL Cool J • Ludacris • Method Man • Montell Jordan • Musiq Soulchild • Nas • Ne-Yo • Nice and Smooth • Nikki D • Onyx • Oran “Juice” Jones • Public Enemy • Redman • Rihanna • The Roots • Scarface • Sisqo • Slick Rick • T-La Rock • The-Dream • Warren G
- Def Jam Chronicles Its First 25 Years (theroot.com)